The Highs, the Lows, and the Squishy Middle of Contraceptive Product Introduction

Session Date: April 22, 2021

Session Description: Adding new contraceptive methods to family planning (FP) programs can support people to achieve reproductive intentions and countries to achieve development goals. For each additional method of voluntary contraception accessible to at least half of the population in a country, overall contraceptive use typically increases by 4-8 percentage points. In recent decades, substantial investments and innovative market-shaping initiatives have introduced and scaled up contraceptive products in low-resource settings. Leveraging lessons and strategies from past rollouts can increase the efficiency and impact of future introductions. During this session, experts from Madagascar, Kenya, Uganda, and the US will lay out essential steps for the process of contraceptive product introductions, describe common challenges, and share tools and approaches based on experiences with the introductions of contraceptive implants, self-injectable contraceptives, and the hormonal intrauterine system.

Session File(s) The Highs, the Lows, and the Squishy Middle of Contraceptive Product Introduction PPT.pdf