Design Thinking for MNCH: Adapting and Innovating in the Time of COVID

Session recording will be available soon.
Session Date: April 23, 2021

Session Description: HCD is a problem-solving methodology used to address complex problems through understanding the perspective of the person who experiences the problem. Building on a strong evidence base, it is increasingly used in global health program design and implementation to tailor interventions to users’ specific needs. Jhpiego has utilized the HCD methodology primarily through focused, in-person engagements between designers and users – an approach that may be impractical, if not impossible, with the restrictions imposed by the COVID-19 pandemic. In this session, panelists will present their experience of HCD in the time of COVID-19, including the need for adaptation, and the experience of implanting HCD solutions. The Facilitator and panelists represent programs implemented in Asia and Africa (Bangladesh, Indonesia, Kenya, Mali, Nigeria, South Africa, and Tanzania), and cover the spectrum of maternal, newborn, child and adolescent health, including safe cesarean surgery. Innovative adaptations include, but are not limited to, moving to virtual or blended design models, utilizing unique methods (community bulletin boards, photo diaries or videos, journey mapping) to gather, prioritizing efforts where engagement with end users is most critical, trailing multiple platforms to connect with users, adapting implementation of the HCD solutions, based on program needs and resources, and country context.